Spain’s #1 Sparkling Wine to Support Leading Network for Women Facing Breast and Ovarian Cancers
Anna de Codorníu, Spain’s leading, premium sparkling wine, has announced a partnership with SHARE, a national organization that provides informed peer support, empowerment and educational resources to women affected by breast and ovarian cancers. The partnership encompasses a significant charitable contribution by Anna de Codorníu, a nationwide retail display program, and a creative “Message on a Bottle” consumer engagement campaign. Anna de Codorníu Brut and Brut Rosé will also be served at SHARE’s 12th Annual A Second Helping of Life, an annual benefit featuring New York’s top women chefs.
“Anna de Codorníu is proud to stand with SHARE in their mission to help women facing breast and ovarian cancers. Our company is committed to getting the word out so that more people can benefit from the hope and guidance SHARE has delivered to so many communities for almost 40 years,” says Melanie Pyne, Brand Director of the Spanish Wine Portfolio at Aveníu Brands.
SHARE’s Executive Director, Jacqueline Reinhard says, “Women facing cancer need support, hope and communal ties, which become a source of strength, fulfillment and healing. SHARE has a powerful mission that Anna de Codorníu can embrace to help us reach wider audiences.” SHARE operates the #1 support helpline for those suffering from or affected by breast and ovarian cancers, available in 15 languages, including Spanish-speaking women. Staffed by survivors, SHARE also offers grassroots survivor-led outreach programs in under-served communities.
Anna de Codorníu will encourage consumers to engage with SHARE through the Message on a Bottle campaign encouraging consumers to write their messages of hope on the Anna bottle and connect with #SHAREANNA on social media. In-store displays and bottles will prominently feature information about SHARE, to access their services and become more involved. On September 21, Anna de Codorníu Brut and Brut Rosé will be served at the 12th Annual A Second Helping of Life benefit in New York City, featuring top chefs such as April Bloomfield, Anita Lo and Christina Tosi. (www.sharebenefit.org)
“It’s an honor for Anna de Codorníu to step up to this key partner role for such a worthy organization,” says Pyne. “We hope to inspire others to become involved so that SHARE is able to help even more women at this critical point in their lives.”
About Anna de Codorníu
A classic sparkling wine that embodies the strong character and effervescent chic of Spanish women, “Anna” is named for the heiress of the Codorníu winemaking family who married winemaker Miquel Raventós in 1659. Anna’s descendant Josep Raventós was the first to master the “Méthode Traditionelle” of making sparkling wine in Spain and thus began the rich history of Cava. Anna was also the first to incorporate Chardonnay (grown in the Penedès region), resulting in a beautiful, crisp character that is a signature of the wine. Imported by Avenίu Brands. (www.annadecodorniu.com)
SHARE’s mission is to create and sustain a supportive network and community of women affected by breast and ovarian cancers. SHARE brings these women, their families and friends together with others who have experienced breast and ovarian cancers, and provides participants with the opportunity to receive and exchange information, support, strength and hope. SHARE offers online webinars and Talk Radio educational programs with leading medical experts and cutting edge information about research and treatment. SHARE’s work focuses on empowerment, education and advocacy to bring about better health care, an improved quality of life, and a cure for these diseases. SHARE’s programs annually touch over 32,000 women affected by breast and ovarian cancers. (www.sharecancersupport.org)