Last fall I spent a week in Loire Valley visiting producers from Muscadet Sèvre et Maine to Pouilly-Fumé. Repeatedly, winemakers shared they are in the process of becoming organically certified at the request of consumers.
Are American wine drinkers specifically requesting certified organic wines? If so, what is behind this movement?
In my latest article for Forbes, I go behind the scenes to learn more about this consumer-driven organic wine movement and how the Loire is responding.