What If The Wine Industry Adopted A First Do No Harm Mentality?

As an agricultural product, wine is uniquely positioned to illuminate and educate on an array of significant issues facing us today. Therefore, I have launched a new series within my Forbes column with an emphasis on first do no harm.

The focus will be on sharing stories of those seeking to elevate environmental and sustainability awareness from soil to glass by taking positive steps to protect the earth, workers, and wine drinkers.

The goal is to raise consumer awareness of the impact of wine on the environment and ways wine is leading agriculture in combating climate change with the hope educated and conscientious wine lovers will make more thoughtful consumption choices, supporting those in the industry who are seeking to first do no harm.

When you click the link below to read the article, please also click “follow” next to my name. By following, Forbes will deliver One email to your inbox each week with my latest article. As I shared last week, Forbes allows four free articles per mode per month. That means you can access four articles without subscribing on your laptop and another four on your phone, if you chose.

What If The Wine Industry Adopted A First Do No Harm Mentality?

I am so thankful for my loyal RockRedBlog audience. You have all stuck with me for many years, which is why I continue to share my published articles here too. This new series means so much to me – it is my true heart for the wine industry and for all of us to be more conscientious in our production and consumption. Thank you for your wonderful support.

5 responses to “What If The Wine Industry Adopted A First Do No Harm Mentality?”

  1. Hi Michelle,

    Just read a couple of your articles. I appreciated the exposure of those engaged in regenerative viticulture.

    I’ve been involved in Organic viticulture since 1988. In my own vineyard we have been able to produce wine from grapes grown with no pesticides of any sort since 2013.

    We believe we may be the only estate winery that can claim no pesticides. We have ingredient labeled since the week it was legalized.

    I am also trying to create demand for a better bottle. I’ve been using bottles in the 400 gram range since 1991.
    My goal is to get a better design that can get down to 300 grams.


    Barbara Sherman – Paul Vandenberg
    Paradisos del Sol Winery and Organic Vineyard
    paradisosdelsol.com – 509.388.1153
    Come Taste Paradisos!

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